Avan Cantrell

Nocturna Day Spa

Logo, Brochure Layout, Packaging

This project brief featured a day spa that wanted their branding to convey positivity, inclusivity and comfort for those who may have been overlooked by the traditional spa experience. I focused on modern, clean illustrative elements, reflecting the name Nocturna with recurring moon, stars and cloud imagery inspired by rest and relaxation. Sparkles convey cleanliness while also following their peppy, approachable brand voice.